Quo about “how things are done” or expectations about what storytellers want/do not want. Informed and consistent creative choices.įoster curiosity and ask questions to disrupt the status Where to go for help, including tools to make inclusive decisions. Make inclusive decisions, while telling authentic stories and hiring the best people for the job. Reach out to your partners at Amazon Studios for support. To read it in one sitting, but rather click to the section that you need most. This Playbook is meant to be used as you need it, for each part of the production process. The Playbook is designed to minimize and disrupt biases. How to track and report your inclusion successes. The Playbook will help you think about your story, casting, crewing up, and By using the Playbook, you should gain an understanding and resources to meet theĪmazon Studios Inclusion Policy. Occur across the lifecycle of a series or movie, from the first inkling of a concept to viewers streaming theĬontent on Prime Video. We created this Playbook to help disrupt the biases that The work of diversity, equity, and inclusion requires all of us to disrupt those biases, and the longstandingĬustoms and practices in the industry, in order to achieve real, lasting change. We all carry biases, conscious or unconscious, that can build barriers and create inequities in the workplace. Policy (“Policy.”) We all want to improve diversity, equity, and inclusion on our productions and sets, butĭoing so requires intentional practices that may not yet be in place. These are the people who can really show us what happens when storytellers, animators, film-makers, and new technologies collide.We are excited to work together to achieve the aspirational goals set forth in the Amazon Studios Inclusion Having these creative minds let loose on something that can easily be described as a children’s book app is something that the publishing industry should be excited about. Morris Lessmore is now an Oscar nominated project is a telltale sign of their capabilities. Moonbot is a small, agile and highly-creative studio prepared to take on the big players. Is it no coincidence that the app’s visual identity is cradled in this bygone era of filmmaking? Can we draw parrallels between those industry creatives and today’s publishers and developers embracing another new medium for telling and sharing stories? Are we, like early 20th century filmmakers, entering a ‘golden era’ of storytelling? As Moonbot’s founding partner William Joyce says: ‘ We’re getting to explore a whole new avenue of storytelling, but at the same time, it’s the same pragmatic ideas about plot, just mixed with all the new toys that keep showing up.’ And the stark black and white landscape broken towards the end by brightly coloured letters reminded me of the more recent William H.Macy film Pleasantville. Visually the app harks back to the 1930s – an era of great innovation and experimentation as defined by Charles Ebbets’ iconic photograph ‘Lunchtime atop a Skyscraper’ (the one of the construction workers sitting on a girder above a developing New York city), and films such as Fritz Lang’s Metropolis or the original 1933 version of King Kong. Not least because so many of the cultural references will be lost on the younger ones whereas adults will be both intrigued and amused. It’s aimed at children but the market is really wide open. This app isn’t a quick hit, it’s a slow-burner, one in which you invest some time. In this stark black and white landscape, single red lights are prompts inviting us to take part.Īs the alphabet takes shape so this inspirational tale progresses. Users are encouraged to spin pedestals, fire canons, bounce a trampoline, hammer metal to help craft each individual letter. And this is where the interactive games begin. Together, these 5 small beings start to manually create letters. The story gathers momentum when we meet our breakaway group of Numberlys – numbers 1-5 – who begin to ask questions and express a desire for something ‘different’. The animation is interspersed with quirky alliterative text that fills the page in a big, blocky type and is read aloud by a germanic-sounding narrator. The production line provides the backdrop for the story: highly-industrialised, monochrome, repetitive. Theirs is a world ordered by numbers and that’s what the Numberlys produce – day in, day out. Meet the Numberlys – small martian-like creatures who speak gobbledygook because the alphabet, words and language have yet to be invented. As books were blown around the screen, the minds of those watching blew in a more metaphorical sense. These are the folks who brought us the award-winning and now Oscar-nominated The Fantastic Flying Books of Mr. Numberlys is the second story app from Louisiana-based Moonbot Studios – a digital animation and development company founded in 2010 by William Joyce, Brandon Oldenburg and Lampton Enochs.
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